Encapsulating Bruichladdich Distillery’s ‘farmer first’ philosophy, The Regeneration Project marks the first ever Islay Rye Whisky.
But, why rye?
Accountable for our impact from the ground up, we learned that rye is a beneficial crop which replaces essential nutrients which barley removes from the land. It not only improves soil health, but reduces the need for artificial input – keeping costs down for the farmer while being more environmentally friendly.
But with no market for Scottish grown rye, why would a farmer grow it? Well, we could buy it. And create a delicious whisky while simultaneously supporting our vital agricultural community on Islay, helping the environment and promoting soil health.
After a conversation with our Distillery Production Director, long standing farming partner, Andrew Jones, grew the rye in 2017 – a first for the farmer, the distillery and the Hebridean island.
The Regeneration Project is the start of something bigger than whisky. This is innovation which keeps value in the community while pursing flavour and reducing impact – showcasing the true power and potential of reconnecting land and dram.